BurgerFuel
Long-standing client BurgerFuel wanted a slick new brand spot which captured their three brand pillars (music, street art and muscle cars) with a seamless transition to the in-store customer experience.
The campaign rolled out across social, TV and cinema - where it's thumping sound design and vibrant lighting cut through the usual bland cinema-ad fare.
![](https://magnesium.nz/media/pages/our-work/burgerfuel/4c2c65932a-1644803545/bfw_8_cinema.jpg)
![](https://magnesium.nz/media/pages/our-work/burgerfuel/3b36e698c2-1644800607/bfw_4.jpg)
![](https://magnesium.nz/media/pages/our-work/burgerfuel/c394bb8926-1644800607/bfw_2.jpg)
![](https://magnesium.nz/media/pages/our-work/burgerfuel/2c5bcd107c-1644800607/bfw_3.jpg)
![](https://magnesium.nz/media/pages/our-work/burgerfuel/b48549f69a-1644800607/bfw_5.jpg)