Our Story

Our ‘Follow the Money'™ Precision Targeting Platform is powered by New Zealand's largest retail customer data set - data that is only accessible by Magnesium. With over 250 million customer data points, we are able to precisely identify the optimum time and channel for your advertising, and then measure the precise impact of your media spend. Others may claim to do this, our technology delivers this.

Our data-driven creative involves gathering insights and information about an audience in a closer and more transparent way to inform the creative messaging in any particular campaign, and then when and where it needs to be deployed.

We do this as opposed to relying on simplistic, third party data. Our data layering, user location, online user behaviour, purchasing behaviour enable us to create campaigns that are more relevant to your audience. We achieve this through a collaborative approach between our agency data science, creative, media and tech teams.

Our data-driven creative involves gathering insights and information about an audience in a closer and more transparent way to inform the creative messaging in any particular campaign, and then when and where it needs to be deployed. We do this as opposed to relying on simplistic, third party data. Our data layering, user location, online user behaviour, purchasing behaviour enable us to create campaigns that are more relevant to your audience. We achieve this through a collaborative approach between our agency data science, creative, media and tech teams.

Most agencies are focused on creative or ‘digital marketing’ as their differentiator. And media buying is often a different business. At Magnesium our unique end-to-end model ensures you have clear visibility and control from brief to sale. Our model brings together all the ingredients needed to achieve powerful sales results.

Is your advertising currently reaching the right people, and are they actually paying attention? Did your advertising perform? Simple questions that brands often find hard to answer. We’ve built our agency around answering these core questions. Data is a cold word. So data driven creativity could be perceived as missing the ‘X-factor’. Our clients have worked too hard to sacrifice creative brilliance and potentially their brands hard won reputation. We understand this so we match your brand with one of our award winning creative duos. Creative on its own can be subjective, it can be risky and expensive if it does not work. Creative inspired by data is powerful. Creative driven by data is unstoppable.