Bedpost needed to capture the next generation of customers. After careful qualitative research (and beer and pizzas with our youngest staff members) we formulated a plan. A targeted sale aimed squarely at university students and their parents in time for delivery before the first term started.

Using the insight that students will end up sleeping on pretty much anything if they don’t get their act together, students and mums were motivated to get in early and get to the Bedpost Student Bed Sale. After which both mums and the students could rest easy knowing even if the flat couch was set on fire at least they had a new bed to come home to.

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